With over 140,000 members, the KM Malta Airlines loyalty programme introduces a new mobile app experience and a growing network of partner brands, giving members more ways to earn and redeem SkyBux.
KM Malta Airlines today announces the official launch of the new and expanded KMrewards programme, marking the next stage in the evolution of its loyalty programme and introducing a broader lifestyle rewards experience that connects everyday spending with travel. Building on an established community of more than 140,000 members, KMrewards expands beyond traditional airline loyalty, creating more opportunities for members to earn and redeem SkyBux through their everyday purchases as well as flights and extras with KM Malta Airlines. The rebrand reflects the programme’s evolution into a digital-first lifestyle loyalty ecosystem, designed to make rewards a natural part of daily life in Malta & Gozo. With a new and enhanced mobile app, an expanding network of participating partner brands, and a refreshed brand identity, KMrewards aims to bring greater value to everyday purchases while keeping travel at the heart of the experience.
One app. More ways to earn and redeem.
The new KMrewards app brings the programme together in one convenient place, allowing members to explore brands, track their SkyBux balance, and manage their rewards. Members can earn SkyBux through everyday purchases with participating partner brands and flights with KM Malta Airlines, then redeem them towards eligible partner purchases or flights. The programme also continues to offer members access to its existing airline-related rewards and membership benefits.
Bringing local businesses into the rewards ecosystem
A key element of KMrewards is its growing partner network. KMrewards creates new opportunities for local and Malta-based businesses to benefit from the reach and recognition of KM Malta Airlines, Malta’s national airline, and connect with an established and growing loyalty community of more than 140,000 members. By joining the programme, businesses can increase their visibility among KMrewards members, engage with customers through everyday purchases and offer more opportunities to earn and redeem SkyBux. This creates a shared platform that connects local commerce with travel, reaching both residents and visitors to Malta.
The initial launch partner network features Bolt, Burmarrad Group (Rentals), Enterprise Rent-a-Car, and food & beverage establishments, namely, Amami, Blu Beach Club, GROM, Hard Rock Café, Matto, Nine Lives, Tanvi, Westreme; with further businesses lined up to join in the coming weeks and months. As the network expands, members will have more opportunities to discover participating brands and enjoy rewards across a wider range of everyday spending categories.
Interested businesses can express their interest in joining by visiting https://kmrewards.euno.global/.
An evolution of KM Malta Airlines’ relationship with its members
The launch represents a further step in KM Malta Airlines’ commitment to enhancing the customer experience and building on its relationship with its growing loyalty community. By extending rewards beyond flying, KMrewards creates additional opportunities for members to engage with KM Malta Airlines in their everyday lives, while offering local businesses a platform to connect with customers through a shared rewards experience.
David Curmi, Executive Chairman of KM Malta Airlines, said:
“KMrewards represents an exciting new chapter in how we engage with our members. With more than 140,000 people already part of our loyalty community, we are building on a strong foundation and creating more opportunities for our members to benefit from the programme, not only when they fly with us, but also through their everyday purchases. “As Malta’s national airline, we see an opportunity to bring together our members, local businesses and visitors through a rewards ecosystem that reflects the way people live, shop and travel. With the new app and an expanding network of partners, this is only the beginning of what KMrewards can offer.”
KMrewards is powered by East2's Euno loyalty platform, built to make earning and spending rewards in-store or online effortless. Members earn and redeem rewards seamlessly at the brands they already love, every day. Euno plugs directly into Point-of-Sale systems, so partner brands onboard far faster than with standard integrations, letting KMrewards scale its marketplace quickly. For partner brands, Euno unlocks marketing capabilities rarely associated with loyalty, driving revenue from new and existing customers alike. The result: a richer, more relevant programme for KM Malta Airlines and its Members. As East2 takes Euno beyond Malta, KMrewards Members will gain access to a growing global ecosystem of partner brands wherever they travel.
Stephen Bartlett-Bragg, Co-Founder and Director of East2 Technology, said:
"East2 is delighted that KM Malta Airlines is the launch customer of the Euno loyalty rewards platform and its expanded capabilities. KMrewards brings the marketplace concept to life in-store or online: Members earn and spend effortlessly, partner brands reach new and existing customers, and the KM Malta Airlines gains a loyalty programme that's relevant to their Members' everyday life. We're redefining what people expect from loyalty: simple, rewarding and part of daily life."
Discover the new KMrewards
The new KMrewards experience is accessible through the dedicated mobile app on both iOS and Android, with further information available at www.kmrewards.mt.
For more information about KM Malta Airlines, its destinations and services, visit www.kmmaltairlines.com.
